Project

Olympics 2012 - Health Campaign

Description

My first brief after joining Sheffield Hallam was to work in a group to create a campaign to encourage health and fitness in the British Public in the run-up to the London 2012 Olympics. Our team came up with a campaign labelled 'Prove Yourself' to be plastered around the country, goading people to try and be more healthy in their daily routine. Our target audience were 'aspirers', the type of people who base their lifestyle around celebrities and public figures they admire, so we created a sleek, stylish campaign to match the glossy publications that govern their lifestyle.